Tuesday, March 26, 2013

Columbus Blue Jackets Re-Brand

Good evening everyone! How is everyone on this fine Tuesday night? I'm settled in for the night. The Penguins just won there 13th in a row and I'm watching the Rangers/Flyers rivalry continue. What games are you all watching?

Also, if you didn't notice I've updated the blog's look. I just wanted to update to a cleaner, more sleek and modern look. 

Anyways, onto today's concept!

Columbus Blue Jackets

I wanted to give the Blue Jackets a full rebrand! Starting with the logo. A star with a backwards Ohio flag? Creative, yes, but it doesn't really relate to their identity (other than the fact they're from Ohio) and and it doesn't work that well as a primary logo. The primary logo I used for my rebrand uses the head of a soldier. A "Blue Jacket." It's fierce and relates to the identity. The original logo was designed by a concept artist on SportDrawn.com. I took a screenshot and printed the logo a while back but unfortunately the post got deleted from SportDrawn so I didn't get the name of the artist. Here's the original logo, though. The shoulder patches are two crossed cannons to further incorporate the military theme. The cannons are from the Boston Cannons lacrosse logo. For the jersey design I went with a more modern look while keeping it classic. I also went ahead and used the stripes from the Blue Jackets "stripes and sticks" concept logo. I thought it looked good as arm stripes and reflected a military patch that would be featured on a soldiers jacket. Then we go onto the alternate... I wanted to keep it much more simplistic. I removed red, kept classic simple striping, and the rest is pretty self explanatory. I apologize for the long description but I'll let the jerseys do the rest of the talking. 

Let me know what you think in the comments and thank you for stopping by!


  1. Nice jerseys, but I can't help myself to see the soldier as a southern one instead of a blue jacket. Maybe it's the fact that gray is used to highlight the cap? Otherwise, cool!

  2. Justin this concept is great! Would you mind if I created a CBJ set based off of yours? I think the foundation you've set is brilliant.

    1. Go for it, Avi! I love your work and would love to see where you could go with this.