Thursday, June 28, 2012

Ottawa Senators

A popular concept idea floating around is making the unused Sens side profile logo as the primary. Well I am also doing it mainly because... it needs to be done! I started working on this along time ago until an almost identical concept was posted on HJC. At that point I kind of gave up on it but I finally went back and finished it.

There were three main things I wanted to do with this concept.
1- Use the side profile logo as the primary. Self explanitory.
2- Return the laurel leaves to the jerseys. I have always liked the idea but as I know now, Sens fans weren't to thrilled with them. So I decided to make them a little less noticable on my concept and create a sublimated pattern on the striping.
3- Make gold a large factor in the jersey design. The (current) Sens have always had gold in their logo but never really on their jerseys. I changed that here.

So what do you think of this look? Leave any feedback or critique in the comments section below!
Steven G. suggested that I make the gold stripes thinner and broaden the others. I thought it was a great idea. I also darkened the red up a bit and made a few small changes. I think this version came out a lot better.
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Monday, June 25, 2012

Islanders + Revamped Concepts

Sorry there hasn't been a post for a while. I've got one new concept today as well as some revamped ones.

I've used illustrator for a little while but never had a template I liked. I finally got one! So that is the main reason I am uploading these old concepts. Honestly, I think the template alone improves all of them.


New York Islanders

I think we can all agree that the Isles current third jersey is awful. I wanted to base this off of their four stripe pattern that represents their cup victories. I'm not that great of a logo designer but I put together one that really ties is an "island" or "nautical" theme. I couldn't create a decent light house logo so I brrowed one from King Creative Design. For the shoulder patches I used a simplified "NY" mark.
Version 2

I didn't think my logo came out too great so I also made one with the regular primary logo and anchor shoulder patches. Which version do you like better?

Philadelphia Flyers Fauxback

I made a few small changes but I think the template really improves this one.

Quebec Nordiques


Washington Capitals

Colorado Avalanche
You may have seen this but I really want to know what people think. Is this a good fix for the Avs?

Vancouver Canucks

I changed the striping up to create a more unique look.


I'm considering entering some of these in the HJC Open (depending on how far I make it). I was wondering which ones you like best, or which ones I could possibly use? 

Thanks for reading!

Tuesday, June 19, 2012

The Nordiques Return to Quebec!

The Nordiques are returning to Quebec! Well, no they aren't yet. But I have made a fantasy concept as if they were! Yesterday I shared an inaugural season logo that I created. Here is the rest of my Nordiques



Inaugural Season Patch
 I wanted to do something a little different for this inaugural logo. Quebec has been (still is) waiting for pro hockey to return. That is what this logo represents with that being written in both English and French, surrounding the Quebec flag. Also, I had the return season be 2013-2014 for my concepts.
Primary 2 (Home Jersey) 
 The old Nordiques logo is classic and fans would be divistated if it didn't return. I brought it back in a new way. Powder blue and white were kept but red was replaced with navy blue and silver to create a new, modern twist on the old identity.

Third Jersey Primary
A third jersey was added in the first season and would be modeled after the former powder blue jerseys with one exception. It waould dawn a French-Styled "Quebec" workmark on the front.

Home/Away Shoulder Patch
Third  Jersey Shoulder Patch

The Fleur de Lis is a symbol of Quebec and will remain on all three jerseys....



.....and all of the logos come together on the jerseys and a new identity is born for the Nordiques!


I would love to hear your input and feedback on this set! So please comment below.  -Justin



Steven G. pointed out that the away jersey had a lack of powder blue. I agree so for a quick fix, I switched the silver and powder blue on the striping. Which do you like better?

Updated Away Jersey

Monday, June 18, 2012

Preview: Hockey Returns to Quebec!

Hockey returns to Quebec! Well, kind of. This is just a sneak preview to my new Quebec Nordiques concept. I hope to have it up in the next couple of days! Until then, enjoy.

Saturday, June 16, 2012

Concepts and Covers

Hello, and once again, welcome to the Art of Hockey! Today I have a few new concepts as well as some custom NHL video game covers. I would love to get some comments about my concept as well as the blog.

After Minnesota and Buffalo released their third jerseys I always thought a cursive type word mark would look good for the Quebec Nordiques. I finally created a decent one and based the jersey design on their old powder blue ones. This is intended more as a third jersey and I am currently working on a home and away set to go along with it.

Arizona State University has been a college I've been interested in for a while and I wanted to create a Division 1 Hockey identity for them. I went a bit outside of my comfort zone but I think their logos and colors make it work. There is a detailed description on the image.

This is a concept for the Fredericton High school Black Kats. I'm not a great logo designer but they came out alright. What do you think?

A Buffalo Sabres set I created a while back. I made a mash up logo and created a new twist on their current jerseys.

I used to create a lot of custom NHL video game covers and plan on doing it again. Here are a few I have done in the past. If you would like me to make you one just leave a comment on this post!


I would love to hear your thoughts so comment about the concepts, covers and blog!

Friday, June 8, 2012

Welcome to the Art of Hockey

Hello, my name is Justin. I'm a huge hockey fan and hockey concept artist. This blog will feature mainly hockey jersey concepts, logo concepts, and sometimes, hockey related art and topics. Some of my other work is featured and often posted on,, and  I will not be posting daily, but once a week or so, I will be updating the site and posting new designs! For now this a place where I can share my work. I would love to hear everyone's feedback and critique! I hope you enjoy the site!

     I live in Colorado and am a huge Avs fan. Even though I bleed burgundy and blue, I am all in favor of them getting new uniforms. They have great colors and logos but the edge jerseys just ruined them!I typically don't like using just 'stripes' for Avs concepts but I think it kind of works here. What do you think?

This is a Washington Capitals third jersey concept using their unused 'Capital Building' logo. I would love to see the Caps use this logo and I think they definitely need a blue third. I have included a description on the concept and a player model to view. This concept was also recognized as "Concept of the Week" and Concept of the Month of May at

A very similar design has been featured on Icethetics. I wanted to create a retro-ish third jersey for the Flyers 45th Anniversary without using their primary logo. There is further description on the concept. Could you see the Flyers wearing something similar to these?

I've always loved the old Vancouver Millionaires jerseys and was excited when the Canucks bought the rights to their logos. I was thinking maybe the Canucks could honor the 100th Anniversary of their Cup win in 2015. 

    New Jersey Devils third jersey. I came across this concept logo designed by Matt Kauzlarich and Fraser Davidson and thought it would look great on a black jersey. I replaced white with grey to create a "dark jersey."

         Seattle Metropolitans concepts created for HJC's Islanders relocation competition. Further description and backstory on concept.

     Johnny Canuck is a huge part of the Canucks history and he needs to be on a jersey! I also made it Vancouvers first green jersey! How do you think this looks?

Well that is all I have for you now. I would love to hear some feedback! -Justin